If there’s one thing the perfume world can guarantee for 2026, it's that there won't be a mundane scent in sight. Fragrance trends for the year have something for everyone: leather steps out from under the niche umbrella to go mainstream; fresh, juicy fruits have made way for deeper, plummier flavors; gourmands are now impossibly sophisticated; and musks earn main-character energy after years of being supporting notes.
Below, perfume experts share what we're all about to smell like this year.
How to chart a fragrant trail through Brooklyn
Stéle
Free up your schedule before stepping into this high temple of niche perfumery, because once you go down the rabbit hole, extraction is hard. It’s the best place to acquire a unique sillage (the scent trail a perfume leaves behind as it evaporates), and visitors can experience impeccable brands like Gabar, Neanderthal, Kismet Olfactive, Witch and more, often somewhat undiscovered names. One of the founders is a professional stone mason, so the custom fixtures are worth a visit alone.
339 Bedford Avenue, Williamsburg
Stele, Williamsburg New York
The company is owned by Canadian Ashley Brown and the candles are so special we couldn’t resist.
Your astrology obsessed sweetheart will be enamoured once they smell the Ceremony Candle. The scent is a mix of distinct amber accords, balsamic labdanum, fresh patchouli, creamy sandalwood and delicate iris that is meant to be deeply meditative and incorporate mindfulness and spirituality into the everyday.
11 Fabulous Ways to Treat Yourself on Valentine’s Day
We practice self-love in this house.
In honor of International Women’s Day, these Canadian artists, designers, and entrepreneurs share their stories, creations and recommendations of their favourite female-owned businesses
By Julia McEwen & Kaysey Davis
“Working in the art world in New York is very full-on,” she says. “I got to this place in my life where it became important to take time every day to reset, be present and refocus my energy.”
-Ashley Brown, Creator, Witch
