Founded in 2024 by Canadian Ashley Brown, Witch™ seeks to underscore the the transformative power of fragrance and seeks to elevate daily practices, such as lighting a candle, into meaningful exercises in mindfulness. Our mission is to remind users that investing in mindfulness is an investment in themselves and the world around them.

We specialize in perfume, candles, and home fragrance. All of our offerings are handmade with the utmost care in Canada.

Witch has been featured in Elle Canada, Fashion Magazine, Toronto Life, The Cut, and Hello Canada among others. For more information please visit our press section of the website.