Founded in 2024 by Ashley Brown, Witch™ is a small-batch fragrance line developed between New York and Canada. The collection explores scent as atmosphere, creating fragrances that quietly transform mood, space, ad daily ritual.

We specialize in perfume, candles, and home fragrance. All of our offerings are handmade with the rarest and most precious materials available, with the utmost care. Products for the American market are made in New York City and products for the Canadian market are made in Toronto.

Witch has been featured in Harper’s Bazaar, The Cut, The Globe and Mail Style Magazine, Elle Canada, Fashion, Toronto Life, and Hello Canada among others. For more information please visit the press section of our website.