Frequently Asked Questions

Who?

Witch is a fragrance brand conceptualized by Ashley Taylor Brown, a former art world professional based in New York City. The brand began in 2024 with candles and atmosphere products, before expanding into fine fragrance in early 2026. at Witch we approach fragrance as a gift and a daily ritual; one that shapes our atmosphere, experience, memory, and emotion.

Why Witch?

Witch is inspired by the essence of the word witch rather than any stereotype. for us a Witch is someone who is guided by curiosity, intuition, observation; someone who cultivates an intimate relationship with the natural world.

Are Witch fragrances for everyone?

Yes. Every fragrance in the collection is designed without regard to gender. The focus is on composition, atmosphere, and personal connection rather than traditional fragrance categories.

Where are Witch fragrances made?

Every Witch fragrance is formulated and produced in small batches in North America using rare and high-quality fragrance materials, selected for both performance and character.

All fragrances are composed using IFRA guidelines.

Witch™ fragrances are available online at witchnewyork.com and through select independent fragrance retailers.

Witch has been featured in Harper's Bazaar, The Cut, The Globe and Mail Style Magazine, ELLE Canada, FASHION, Toronto Life, and HELLO! Canada, among others. For more information, please visit the press section of the website.